
Expanding the possibilities of real estate with "Mietell": List Sotheby's International Realty®'s Akabane talks about his real experience
Mietell is a real Mietell search site where you can search and view properties, visualizing the future of real estate.
For the second episode, we invited Mr. Akabane from List Sotheby's International Realty®, a real estate brokerage company that provides real estate brokerage services to wealthy people in Japan and overseas. Mr. Akabane, who has listed his property on Mietell and is actually experiencing the service, will talk about the appeal of Mietell and its future prospects.
What is "Mietell"?
"Mietell" is an innovative real estate search site that establishes a new standard in real estate distribution, with a focus on "seeing" and "telling."
To solve the problem of "not being able to imagine what the finished product will look like," we use CG to create architectural perspective drawings that suit the land and site.
---Since the introduction of the Mietell service, what kind of reactions have you seen from customers (potential buyers)?
Akabane: First of all, the high-quality perspective of Mietell makes it easy for customers to capture their hearts at first glance, and I've been surprised by the positive response.
Our company has always been particular about land sales drawings, so we have focused on creating and showing our own perspective drawings. However, compared to the perspective drawings we have created in the past , the perspective drawings by Mietell are of higher quality and customers respond differently. After seeing the perspective drawings by Mietell , we often hear comments such as, "I can get a concrete image, so I want to move things forward quickly!" and "It's easy to imagine the specific lifestyle after purchasing!"
Many customers are unable to imagine a building just by looking at the vacant lot, so I get the impression that many people are worried about selling land, but Mietell's perspective drawings visualize attractive buildings, so I think that customers are able to shorten their consideration time . I think it is a great advantage to be able to make proposals that make it easier for customers to make a decision.
---From your company's perspective, what are your thoughts on using Mietell?
Akabane: I feel that the impact that Mietell's perspective has on our work is huge.
First of all, having an attractive Mietell perspective drawing is a big advantage because even junior staff can communicate with customers while showing them the perspective drawing and sharing their image. The explanation of the staff member has a significant influence on the customer's purchasing decision, so it is good to be able to make suggestions based on the image of the lifestyle after purchase by communicating while looking at an attractive perspective drawing, rather than just explaining with words and numbers.
As a result, I would be delighted if we could have more opportunities to hear people say, "List Sotheby's International Realty® really has the ability to make great proposals."
As a side effect, information sharing within the company has also become more efficient, and most importantly, I can visually remember all of the cases using Mietell's perspective, which has made my work much more efficient.
Furthermore, it is easy to request a perspective drawing, and the hurdles are low, so I feel it is easy to use . Until now, we had to give detailed instructions to the company to create perspective drawings, but now that we can easily request drawings from the Mietell management screen, the time it takes to create a perspective drawing has been greatly reduced.

---What other benefits have you seen from using Mietell?
Akabane: I feel that using Mietell's perspective has three major effects.
The first is that selling land properties in residential areas leads to "speeding up the process from proposal to transaction."
"Mietell" makes it possible to visualize the building that will be constructed on the vacant lot, eliminating the need to start from scratch and consider what type of building to build, thereby speeding up the purchasing process and the time it takes to close the deal.
The second advantage is that Mietell is extremely effective for selling land in resort areas where you can feel close to nature.
The perspective drawing, which follows Tanijiri Makoto's design aesthetic, will allow the site to be promoted as a "unique piece of land" with unique value, like a piece of art .
The third point is that Mietell makes it easier for us to take on intermediary cases . By using Mietell's perspective as a proposal tool for landowners, we are seeing an increase in the number of cases in which we are entrusted with the sale of properties. I think this is a very important point.
---Please tell us how you plan to use Mietell in the future.
Akabane: I believe that by utilizing Mietell's perspective , we can create a win-win situation for the customer, the owner, and our company .
We hope that customers can reduce their anxiety about purchasing real estate with Mietell's perspective . Since they can see the future image of the building before making a transaction, we feel that they can make a purchase with full satisfaction.
For landowners, the use of Mietell perspective in sales promotion is one of our strengths, which gives us a big advantage in being able to entrust their properties to us . Furthermore, if we can close the deal in a short period of time and increase the value of the land, we believe this will also increase the trust of the landowners.
We also feel that this will lead to improved quality of communication with our customers, creating a more efficient environment, including in our internal operations .
In order to create this win-win situation, we would like to make full use of Mietell.
In the future, we plan to use Mietell to create perspective drawings for all properties in land purchase and sale cases, and since we have heard that Mietell can also create perspective drawings for large-scale buildings such as entire buildings, we hope to start receiving requests for revenue-generating properties and subdivision projects as well.
We also feel that it is meaningful for our company to be able to propose such high-quality perspective drawings along with property information to our valued customers.

We will continue to bring you the voices of Mietell fans.

List Sotheby's International Realty® delivers excitement to the world through high-quality real estate.
Sotheby's International Realty®, one of the world's leading luxury real estate brokerage brands, is known for its high-quality services and sophisticated marketing. As an independent brand rooted in the tradition and trust of Sotheby's auction house, it has been leading the luxury housing market globally since its establishment in 1976. List Sotheby's International Realty®, which we spoke to this time, holds the exclusive operating rights for the aforementioned Sotheby's International Realty® in Japan, and provides luxury real estate brokerage services that are specialized in the Japanese and Asian markets and adapted to the region.
Details
List Sotheby's International Realty®
Wealth Management Department
General Manager
Kazutaka Akahane
List Sotheby's International Realty®
https://list-sir.jp/branch/tokyo